Thursday, January 17, 2013

Incentives

What is the biggest motivator for your crew? 

Do they come into work just to get their hours or tips and leave? Or do they come in because they like what they do and genuinely want to do a good job? Even better, do they come in hoping to truly delight their guests if they're Front of House, or deliver delicious and beautifully presented food to their guests if they're Heart of House. 

In a perfect world, we would only hire the creme de la creme who's primary objective would be to make the day of every person they came in contact with. But even I can't say that I feel that way 100% of the time, try as I might.

So the crew is there to make money? There's no crime in that. But the challenge is then on us. For one, we must foster an environment where good isn't good enough. Challenge the crew to achieve excellence. Inspire them. Show them tough love. Demand results. For two, we must find ways to motivate them. Incentives. Contests. Prizes.

But these two aspects are, without a doubt, mutually exclusive. If you don't foster that environment of excellence, the incentives become a perpetual cycle and the only way you achieve that excellence is during a contest.

Don't let that discourage you from having fun and motivating your crew with a fun activity. Ever. These games are a fun way to break up the monotony. We all get sucked into the everyday routine. The important thing is to communicate the purpose of the contest. "This is the reward, but here is the result - you should already be doing these things. The purpose of this is to reward you for a job well done and have fun while we're doing it. We still expect this level of commitment even after the contest has ended."

So what kind of contests have you seen in the restaurant?

There's the classic sales games - Tic Tac Toe, Bingo, The Perfect Check. 
There's the Guest Satisfaction awards - Name mentioned on a survey wins something good.
There's the Teamwork prizes - Participation in running food or helping others is rewarded.
There's the Just Because days - Potluck dinner or sweets brought in just for fun.

I hope to highlight many of the fun things we're doing to motivate and inspire our crew in other posts on the blog, where I can go into more detail. I'd love to hear your feedback. What was your favorite contest? What gets you excited to come into work? What ideas do you have for motivating and inspiring your crew? Please share. 

Monday, January 14, 2013

First Impressions

The key to a good first impression is eye contact and a bright, welcoming smile. So just imagine my smiling face as I say, "Hello! Welcome to Hospitality Herald." 

My name is Katie and I am a manager for a popular corporate restaurant chain. I've been in the foodservice industry since I was sixteen years old and it is my passion to provide a warm, inviting restaurant where guests can relax and reconnect with their friends and family while they enjoy deliciously prepared cuisine. 

Hospitality Herald will be the place for foodservice professionals to gather and read inspiring ideas on how to best serve their guests. There will be tips, advice, stories, and maybe sometimes even a rant. It will be an uplifting place to share ideas and experiences. Your comments are welcome and encouraged. 

I first started my career as a host and when I was nineteen I began serving. I moved around a lot after that - going from Central Illinois, to Chicago for college, then to the suburbs, and back to Central Illinois. Since then I have worked as a Service Professional (a kind of assistant manager) and was promoted into restaurant management as of May 2011. As a restaurant manager, I have helped three different restaurants to achieve and maintain excellent guest service as measured by our guest satisfaction survey. My most recent restaurant in Northwestern Indiana has proved to be a bit more of a challenge than the others. Here in Hospitality Herald I will chronicle my attempts to promote a guest centered culture - the successes, the failures, the challenges, and the fun!